"It's a fix!" : the mediative influence of the x Factor tribe on narrative transportation as persuasive process
Year of publication: |
2013
|
---|---|
Authors: | Richardson, Brendan |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 12.2013, 2, p. 122-132
|
Subject: | Narrative Methode | Narrative method | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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