It's all in the mix : how user-designed products and company-designed products can peacefully coexist
Year of publication: |
2020
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Authors: | Schulz, Michael ; Völckner, Franziska |
Published in: |
International journal of innovation management. - Singapore : World Scientific Publ., ISSN 1363-9196, ZDB-ID 1339582-8. - Vol. 24.2020, 7, p. 2050067-1-2050067-36
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Subject: | User-designed products | user innovation | open innovation | market entry strategy | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Open Innovation | Open innovation | Produktivität | Productivity | Produktentwicklung | New product development | Markteintritt | Market entry | Innovation | Internationaler Markteintritt | International market entry | Theorie | Theory |
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