It's not whether you win or lose, it's how you play : customer delight in unpredictable experiential encounters
Donald C. Barnes and Mark J. Pelletier, Joel E. Collier and Sharon E. Beatty
| Year of publication: |
2022
|
|---|---|
| Authors: | Barnes, Donald C. ; Pelletier, Mark J. ; Collier, Joel E. ; Beatty, Sharon E. |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 8, p. 2216-2249
|
| Subject: | Customer delight | Sports | Sticky experiential encounters | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Event-Marketing | Event marketing | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2021-0150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457336