It's the mind-set that matters : the role of construal level and message framing in influencing consumer efficacy and conservation behaviors
Katherine White, Rhiannon MacDonnell, and Darren W. Dahl
| Year of publication: |
2011
|
|---|---|
| Authors: | White, Katherine ; MacDonnell, Rhiannon ; Dahl, Darren W. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 3, p. 472-485
|
| Subject: | Kreislaufwirtschaft | Recycling | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009161365