It's the smallness that counts : consumer preferences for small versus large companies' products
Elze Uzdavinyte, Justina Baršytė, Zivile Kaminskiene
| Year of publication: |
2023
|
|---|---|
| Authors: | Uzdavinyte, Elze ; Baršytė, Justina ; Kaminskiene, Zivile |
| Subject: | company size | consumer preferences | healthiness | pathogen disgust | perception of safety | small companies | willingness to buy | KMU | SME | Konsumentenverhalten | Consumer behaviour | Betriebsgröße | Firm size | Zahlungsbereitschaftsanalyse | Willingness to pay | Großunternehmen | Large firm | Konsumentenpräferenzen | Consumer preferences | Großbritannien | United Kingdom |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21900 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432502