It takes a marketplace community to raise brand commitment: the role of online communities
Year of publication: |
2008
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Authors: | Kim, Jae Wook ; Choi, Jiho ; Qualls, William ; Han, Kyesook |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 24.2008, 3, p. 409-432
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