It takes time to tango: The relative importance of values versus traits in consumer brand relationships
| Year of publication: |
2018
|
|---|---|
| Authors: | Voorn, Ronald J.J. ; van der Veen, Gerrita ; van Rompay, Thomas J.L. ; Pruyn, Ad T.H. |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1472-0817, ZDB-ID 2094545-0. - Vol. 17.2018, 6 (03.10.), p. 532-541
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1737 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012081469