It takes two to tango : signaling behavioral intent in servce multinationals' foeign entry strategies
Charles E. Stevens; Erin E. Makarius; Debmalya Mukherjee
| Year of publication: |
2015
|
|---|---|
| Authors: | Stevens, Charles E. ; Makarius, Erin E. ; Mukherjee, Debmalya |
| Published in: |
Journal of international management. - New York, NY : Elsevier, ISSN 1075-4253, ZDB-ID 1285468-2. - Vol. 21.2015, 3, p. 235-248
|
| Subject: | Service multinationals | Foreign entry | Signaling theory | Behavioral intent | Reputation | Signalling | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | Markteintritt | Market entry | Auslandsinvestition | Foreign investment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398481