IT usage for enhancing trade show performance : evidence from the aviation services
Jaywant Singh, Paurav Shukla and Stavros P. Kalafatis
| Year of publication: |
2017
|
|---|---|
| Authors: | Singh, Jaywant ; Shukla, Paurav ; Kalafatis, Stavros P. |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 3, p. 398-408
|
| Subject: | Internet marketing | Industrial marketing | Business-to-Business marketing | Aircraft industry | Trade fairs | Exhibitions | B-to-B-Marketing | Business-to-business marketing | Messe | Trade fair | Luftfahrtindustrie | Aerospace industry | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Luftverkehr | Air transport | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-11-2014-0245 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011662271