It works two ways : impacts of sponsorship alliance upon sport and sponsor image
Year of publication: |
September 2016
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Authors: | Kelly, Sarah Jane ; Ireland, Michael ; Mangan, John E. ; Williamson, Harley |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 25.2016, 4, p. 241-259
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Subject: | sponsorship | brand image | alliance | Strategische Allianz | Strategic alliance | Sponsoring | Sponsorship | Brasilien | Brazil | Sport | Sports | Markenimage | Brand image |
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