Japanese marketing strategies in the UK : a comparative study
Year of publication: |
1986
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Authors: | Doyle, Peter ; Saunders, John ; Wong, Veronica |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 17.1986, 1, p. 27-46
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Subject: | Absatz | Ausland | Grossbritannien | Japan | Wirtschaftsbeziehung | Marketingmanagement | Marketing management |
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