JMR in transition : reflections on the 2006 - 2012 period
Joel Huber and Tülin Erdem
| Year of publication: |
2014
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|---|---|
| Authors: | Huber, Joel ; Erdem, Tülin |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 1, p. 133-135
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348981