John D.C. Little : a profile
John R. Hauser and Glen L. Urban
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Hauser, John R. ; Urban, Glen L. |
| Published in: |
From Little's law to marketing science : essays in honor of John D.C. Little. - Cambridge, Massachusetts : The MIT Press, ISBN 978-0-262-02991-9. - 2016, p. 1-20
|
| Subject: | John D. Little | Marketingtheorie | Marketing theory | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011436070