Joint advertising, pricing and collection decisions in a closed-loop supply chain
Xianpei Hong; Lei Xu; Peng Du; Wenjuan Wang
| Year of publication: |
2015
|
|---|---|
| Authors: | Hong, Xianpei ; Xu, Lei ; Du, Peng ; Wang, Wenjuan |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 167.2015, p. 12-22
|
| Subject: | Closed-loop supply chain management | Advertising | Coordination mechanism | Stackelberg game | Lieferkette | Supply chain | Betriebliche Kreislaufwirtschaft | Reverse logistics | Werbung | Spieltheorie | Game theory | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011346618