Joint in-season and out-of-season promotion demand forecasting in a retail environment

Jannik Wolters, Arnd Huchzermeier

Year of publication:	2021
Authors:	Wolters, Jannik ; Huchzermeier, Arnd
Published in:	Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 97.2021, 4, p. 726-745
Subject:	Demand forecasting \| Seasonality \| Price promotions \| Retailing \| Einzelhandel \| Retail trade \| Verkaufsförderung \| Sales promotion \| Nachfrage \| Demand \| Prognoseverfahren \| Forecasting model \| Saisonale Schwankungen \| Seasonal variations \| Preismanagement \| Pricing strategy \| Einzelhandelspreis \| Retail price \| Niedrigpreisstrategie \| Low-cost strategy \| Konsumentenverhalten \| Consumer behaviour

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