Journalism and PR : News Media and Public Relations in the Digital Age

Intro -- Editorial -- Title Page -- Copyright Page -- Table of Contents -- Executive Summary -- Acknowledgements -- Notes on the Text -- Introduction -- 1. Public Relations: A Brief Selective History -- PR as social democracy -- The PR executive as the reporter's friend -- The PR executive as stunt man -- The PR executive as counsellor -- The rise of the flack -- The better, the worse -- In sum -- 2. Corporate PR -- Transparency engenders truth -- Escaping from journalism -- The corridors of influence -- Doing good -- The royals -- In sum -- 3. Political Communications -- The heritage -- Journalism dumbs down, and up -- Clearing the decks for a new era -- In sum -- 4. How it's Done: the Internet as a Mechanism for a Changed Relationship between PR and Journalism -- Pressure, power, and the new PR -- Making a success of online journalism -- The impact of the internet on public relations -- The emergence of brand journalism and recreational journalism -- Are search and online reputation taking over? -- In sum -- 5. PR Elsewhere -- China -- Russia -- France -- In sum -- 6. Conclusions and Recommendations -- Appendix: List of Interviewees (Who Agreed to be Named) -- Notes -- References.