Judging a book by its cover? : the effect of anthropomorphism on product attribute processing and consumer preference
Echo Wen Wan, Rocky Peng Chen, Liyin Jin
| Year of publication: |
April 2017
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| Authors: | Wan, Echo Wen ; Chen, Rocky Peng ; Jin, Liyin |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2017, 6, p. 1008-1030
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| Subject: | anthropomorphism | appearance attribute | functional attribute | consumer preference |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucw074 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011770802