Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Year of publication: |
2013
|
---|---|
Authors: | Rosengren, Sara ; Dahlén, Micael |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 1, p. 61-70
|
Subject: | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Zeitschrift | Magazine | Schweden | Sweden |
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