Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Sara Rosengren; Micael Dahlén
| Year of publication: |
2013
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|---|---|
| Authors: | Rosengren, Sara ; Dahlén, Micael |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 1, p. 61-70
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| Subject: | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Zeitschrift | Magazine | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009745868