Jumping Into The Customer's Activity Cycle - A New Role for Customer Services in the 1990s
Year of publication: |
1993
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Authors: | Vandermerwe, Sandra |
Published in: |
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business. - New York, NY : Columbia Univ, ISSN 0022-5428, ZDB-ID 2814626. - Vol. 28.1993, 2, p. 46-65
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