Junglee.com : Amazon's entry in India
Year of publication: |
2014
|
---|---|
Authors: | Roy, Sanjit Kumar ; Chakraborti, Rajdeep |
Published in: |
Marketing cases from emerging markets. - Berlin, Heidelberg : Springer, ISBN 3-642-36860-3. - 2014, p. 45-57
|
Subject: | Indien | India | Markteintritt | Market entry | Amazonasgebiet | Amazon region | Online-Handel | Online retailing | Internationaler Markteintritt | International market entry |
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