Karma queens, geek gods & innerpreneurs : meet the 9 consumer types shaping today's marketplace
Ron Rentel with Joe Zellnik
| Year of publication: |
2007
|
|---|---|
| Authors: | Rentel, Ron ; Zellnik, Joe |
| Publisher: |
New York, NY : McGraw-Hill |
| Subject: | Verbraucher | Verbraucherverhalten | Vergleich |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 313 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-147791-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004884810