Extent:
XXI, 224 S.
Ill., graph. Darst.
210 mm x 148 mm, 330 g
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Hochschulschrift ; Thesis
Language: German
Thesis:
Zugl.: Wuppertal, Univ., Diss., 2013
Notes:
Zusätzliches Online-Angebot unter DOI 10.1007/978-3-658-04881-5
ISBN: 3-658-04880-8 ; 978-3-658-04880-8 ; 9783658048815 eBook
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10010260280