Kaufentscheidungsbasierte Nutzensegmentierung : Entwicklung und empirische Überprüfung von Segmentierungsansätzen auf Basis von individualisierten Limit Conjoint-Analysen

Maike Bornstedt

Year of publication:	2007 ; 1. Aufl.
Authors:	Bornstedt, Maike
Publisher:	Göttingen : Cuvillier
Subject:	Marktsegmentierung \| Market segmentation \| Konsumentenverhalten \| Consumer behaviour \| Conjoint-Analyse \| Conjoint analysis \| Theorie \| Theory \| Kunde \| Nutzen \| Kaufentscheidung
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de]

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