Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts
Li Xie-Carson, Pierre Benckendorff and Karen Hughes
| Year of publication: |
2024
|
|---|---|
| Authors: | Xie-Carson, Li ; Benckendorff, Pierre ; Hughes, Karen |
| Subject: | virtual influencer | influencer marketing | tourism marketing | user engagement | Instagram | social media | Social Web | Social web | Influencer | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Tourismus | Tourism | Kundenintegration | Customer integration |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480231180940 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014633822