Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews
Dezhi Yin, Samuel D. Bond, and Han Zhang
| Year of publication: |
June 2017
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|---|---|
| Authors: | Yin, Dezhi ; Bond, Samuel D. ; Zhang, Han |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 54.2017, 3, p. 447-463
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| Subject: | word of mouth | arousal | emotion | helpfulness | consumer reviews | Virales Marketing | Viral marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0379 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697464