Keeping the ball rolling : using the S-O-R framework to investigate the determinants of football fan loyalty
Mohammad M. Rahman, Philip J. Rosenberger, Jin Ho Yun, Mauro José de Oliveira and Sören Köcher
| Year of publication: |
2024
|
|---|---|
| Authors: | Rahman, Mohammad M. ; Rosenberger, Philip J., III. ; Yun, Jin Ho ; Oliveira, Mauro José de ; Köcher, Sören |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 1, p. 122-147
|
| Subject: | Brazil | China | Consumer experience | Culture | Fan loyalty | Fanship | Football | Germany | PLS-SEM | S-O-R | Satisfaction | Soccer | Fußball | Deutschland | Konsumentenverhalten | Consumer behaviour | Brasilien | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2022-0126 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486672