Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Ekin Pehlivan; Pierre Berthon; Mine Üçok Hughes; Jean-Paul Berthon
| Year of publication: |
2015
|
|---|---|
| Authors: | Pehlivan, Ekin ; Berthon, Pierre R. ; Hughes, Mine Üçok ; Berthon, Jean-Paul |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 6, p. 591-598
|
| Subject: | Secrets | Duplicity | Stealth marketing | Undercover marketing | Disclosure | Ethics | Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Unternehmensethik | Business ethics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011392824