Keeping up with The Joneses : stealth, secrets, and duplicity in marketing relationships
Year of publication: |
2015
|
---|---|
Authors: | Pehlivan, Ekin ; Berthon, Pierre R. ; Hughes, Mine Üçok ; Berthon, Jean-Paul |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 58.2015, 6, p. 591-598
|
Subject: | Secrets | Duplicity | Stealth marketing | Undercover marketing | Disclosure | Ethics | Marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Unternehmensethik | Business ethics |
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