Kellogg Company : Creating Strategic Alignment with the Balanced Scorecard

This assessment provides an opportunity to the performance of Kellogg Company. Students are asked to assess productivity and efficiency of the company and construct a balanced scorecard for the company. This assessment is suitable for use in both undergraduate and graduate courses in accounting and finance areas

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Year of publication:	2010
Authors:	Sahu, Chinmoy
Publisher:	[2010]: [S.l.] : SSRN
Subject:	Balanced Scorecard \| Balanced scorecard \| Strategisches Management \| Strategic management \| Performance-Messung \| Performance measurement
Description of contents:	Abstract [papers.ssrn.com]

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: U21Global Authentic Assessment Series No. AA-2009-022 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 27, 2009 erstellt Volltext nicht verfügbar
Classification:	m46 ; A20 - Economics Education and Teaching of Economics. General
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013143898