Extent: | X, 397 S. graph. Darst. 24 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Einführung ; Ratgeber ; Guidebook |
Language: | English |
Notes: | Previous ed.: 2008. - Includes bibliographical references and index Machine generated contents note: About the authorForeword by Professor Malcolm McDonald -- Preface -- Preface to the sixth edition -- Acknowledgements -- And it was all going so very well... Part One Definitoins and purpose -- 01 The key account approach -- 02 Why Key Account Management? -- 03 The spectrum of KAM ambition -- 04 What is a key account? -- 05 What is Key Account Management?Part Two Analysis: opportunity and value -- 06 Knowing the market, knowing your value -- 07 Knowing the people, knowing your valuePart Three Relationship management -- 08 From 'bow-ties' to 'diamonds' -- 09 Decision mapping and contact strategies -- 10 The good, the bad, the sad and the uglyPart Four Achieving key supplier status -- 11 The purchasing revolution -- 12 Supply chain management: seeking value -- 13 Purchasing organization: rationalization and centralization -- 14 Supplier positioning: managing suppliersPart Five Achieving strategic supplier status -- 15 Being of strategic value -- 16 How do they plan to grow? -- 17 How do they aim to win? -- 18 What drives them? -- 19 A shared future?Part Six The value proposition -- 20 The customer's total business experience -- 21 The customer's activity cycle -- 22 Measuring the value - securing the reward -- 23 Making the proposalPart Seven Planning and joint planning -- 24 The key account plan -- 25 Joint planningPart Eight Targeting -- 26 Customer classifi cation -- 27 Customer distinction -- 28 Global Account ManagementPart Nine Making it happen -- 29 Sins and requirements -- 30 Leadership and organization -- 31 Skills, attitudes and behaviours -- 32 The role of information technology -- 33 Measuring customer profi tability -- 34 The implementation plan -- 35 Training and further helpIndex For free online support material please go to the Kogan Page website: www.koganpage.com/KAM6. |
ISBN: | 978-0-7494-6940-5 ; 978-0-7494-6941-2 |
Classification: | Unternehmensführung ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010489030