Key customers : how to manage them profitably
Malcolm McDonald ; Beth Rogers ; Diana Woodburn
| Year of publication: |
2001 ; repr.
|
|---|---|
| Authors: | McDonald, Malcolm ; Rogers, Beth ; Woodburn, Diana |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 320 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Spätere Ausg. u.d.T.: Key account management, 2. ed. 2007 |
| ISBN: | 0-7506-4615-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004751032