Key marketing metrics : the 50+ metrics every manager needs to know
Paul W. Farris ...
| Alternative title: | Marketing metrics |
|---|---|
| Year of publication: |
2009 ; New ed., 1. Pearson Education ed.
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| Other Persons: | Farris, Paul W. (contributor) |
| Publisher: |
Harlow [u.a.] : Financial Times Prentice Hall [u.a.] |
| Subject: | Marketingmanagement | Kennzahl | Mathematisches Modell | Marketing research | Marketing | Mathematical models |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 353 S. : graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Previous ed.: published as Marketing metrics. 2006 |
| ISBN: | 978-0-273-72203-8 ; 0-273-72203-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004927589