Key messages and message integrity as concepts and metrics in communication evaluation
Craig E. Carroll; Nell C. Huang-Horowitz; Brooke Weberling McKeever; Natalie Williams
| Year of publication: |
2014
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|---|---|
| Authors: | Carroll, Craig E. ; Huang-Horowitz, Nell C. ; McKeever, Brooke Weberling ; Williams, Natalie |
| Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 18.2014, 4, p. 386-401
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| Subject: | Mass media | Press relations | Corporate image | Corporate communications | Communication management | Corporate identity | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Interne Kommunikation | Internal communication | Kommunikation | Communication | Kommunikationsmedien | Communication media | Mediensektor | Media industries | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010461460