Key questions on innovation in the B2B context
Gerard J. Tellis, Rajesh K. Chandy and Jaideep C. Prabhu
| Year of publication: |
2012
|
|---|---|
| Authors: | Tellis, Gerard J. ; Chandy, Rajesh K. ; Prabhu, Jaideep C. |
| Published in: |
Handbook of business-to-business marketing. - Cheltenham [u.a.] : Elgar, ISBN 978-1-78100-536-1. - 2012, p. 582-595
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009500117