Key strategies for the successful involvement of customers in the co-creation of new technology-based services
| Year of publication: |
2008
|
|---|---|
| Authors: | Kristensson, Per ; Matthing, Jonas ; Johansson, Niklas |
| Published in: |
International journal of service industry management : IJSIM. - Bradford : Emerald, ZDB-ID 1041356x. - Vol. 19.2008, 4, p. 474-491
|