Key supplier relationships and product introduction success : the moderating roles of self-enforcement and interdependence between buyer and supplier
Jie Wu; Zefu Wu
| Year of publication: |
2015
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|---|---|
| Authors: | Wu, Jie ; Wu, Zefu |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 46.2015, p. 183-192
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| Subject: | Key supplier relationships | Self-enforcement | Interdependence | Product introduction success | China | Lieferantenmanagement | Supplier relationship management | Lieferkette | Supply chain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286959