Key to key account management: Relationship (guanxi) model
Year of publication: |
1998
|
---|---|
Authors: | Wong, Y.H. |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 15.1998, 2-3, p. 215-231
|
Saved in:
Saved in favorites
Similar items by person
-
The effectiveness of environmental claims for services advertising
Chan, Ricky Y.K., (2006)
-
The effectiveness of environmental claims for services advertising
Chan, Ricky Y.K., (2006)
-
PAPERS - Bank generic strategies: Does Porter's theory apply in an international banking center
Chan, Ricky Yee-kwong, (1999)
- More ...