Keyword-level Bayesian online bid optimization for sponsored search advertising
Kaito Majima, Kosuke Kawakami, Kota Ishizuka, Kazuhide Nakata
| Year of publication: |
2024
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|---|---|
| Authors: | Majima, Kaito ; Kawakami, Kosuke ; Ishizuka, Kota ; Nakata, Kazuhide |
| Published in: |
Operations research forum. - Cham : Springer International Publishing, ISSN 2662-2556, ZDB-ID 2978290-9. - Vol. 5.2024, 2, Art.-No. 45, p. 1-32
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| Subject: | Bandit algorithm | Bayesian inference | Bid price optimization | Online advertising | Online optimization | Online-Marketing | Internet marketing | Bayes-Statistik | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Algorithmus | Algorithm | Online-Handel | Online retailing | Internet-Auktion | Online auction | Preismanagement | Pricing strategy | Mathematische Optimierung | Mathematical programming | Electronic Commerce | E-commerce | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s43069-024-00322-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015179784