Killing two birds with one stone: Cross-selling during service delivery
Year of publication: |
2014
|
---|---|
Authors: | Patterson, Paul ; Yu, Ting ; Kimpakorn, Narumon |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 9, p. 1944-1952
|
Publisher: |
Elsevier |
Subject: | Cross-selling | Service | Frontline employee | Productivity | Dual emphasis strategy |
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