Knowing what your customer wants : improving inventory allocation decisions in online movie rental systems
Yasin Ceran, Harpreet Singh,Vijay Mookerjee
| Year of publication: |
October 2016
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|---|---|
| Authors: | Ceran, Yasin ; Singh, Harpreet ; Mookerjee, Vijay S. |
| Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 25.2016, 10, p. 1673-1688
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| Subject: | online DVD rental | inventory allocation | word-of-mouth | Lagermanagement | Warehouse management | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Filmwirtschaft | Film industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/poms.12567 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011602912