Knowledge, attitude and practice towards blockchain potential for digital marketing : scale development and validation
Ali B. Mahmoud, V. Kumar, Alexander Berman, Samer Elhajjar, and Leonora Fuxman
| Year of publication: |
2025
|
|---|---|
| Authors: | Mahmoud, Ali B. ; Kumar, Vikas ; Berman, Alexander ; El Hajjar, Samer ; Fuxman, Leonora |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 59.2025, 3, p. 601-644
|
| Subject: | Attitude | BlkChn-Mk-KAP | Blockchain | Digital marketing | Digital marketing professionals | KAP model | Knowledge | Practice | Online-Marketing | Internet marketing | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-12-2023-0911 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396280