Knowledge Diffusion and Innovation: Modelling Complex Entrepreneurial Behaviours by Piergiuseppe Morone and Richard Taylor: A Response to the Review

In this brief note we reply to César García-Díaz and Diemo Urbig who reviewed our book on Knowledge Diffusion and Innovation (Edward Elgar Publishing: Cheltenham, 2010). We take this opportunity to reaffirm our personal view on several relevant issues, such as the need for a holistic view in economics, the adoption of a pragmatic heuristic approach when dealing with complex socio-economic systems, the relevance of a \'prototype model\' to setting a rigorous conceptual framework and the proposition of a novel way of looking at knowledge and innovation.