Knowledge discovery in marketing: An approach through Rough Set Theory
| Year of publication: |
2001
|
|---|---|
| Authors: | Beynon, Malcolm ; Curry, Bruce ; Morgan, Peter |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 35.2001, 7-8, p. 915-935
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