A knowledge discovery method based on gentic-fuzzy systems for obtaining consumer behaviour patterns : an empirical application to a web-based trust model
Jorge Casillas and Francisco J. Martínez-Loṕez
| Year of publication: |
2009
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|---|---|
| Authors: | Casillas, Jorge ; Martínez-Loṕez, Francisco J. |
| Published in: |
International journal of management and decision making : IJMDM. - Geneva : Inderscience Enterprises Ltd., ISSN 1462-4621, ZDB-ID 2083012-9. - Vol. 10.2009, 5/6, p. 402-428
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| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Artificial intelligence | Fuzzy-Set-Theorie | Fuzzy sets | Evolutionärer Algorithmus | Evolutionary algorithm |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003890705