Knowledge That's Social

In this research paper, we discuss the nature of social knowledge and how it can influence consumer sentiments by affecting their economic decisions to some extent. In fact, this is a brief study of social knowledge summarizing its evolutionary origin and phylogenesis in the modern context. We have designed a simplistic mathematical model for a theoretical understanding of our assumption that has practical implications regarding its utility in the society. We find social networks generate enough social information that can influence user choice and preferences. Our study has implications for both the users and the developers of social networking sites.