Knowledge transfer between marketing functions in multinational companies: a conceptual model
| Year of publication: |
2003
|
|---|---|
| Authors: | Schlegelmilch, Bodo B. ; Chini, Tina Claudia |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 11643389. - Vol. 12.2003, 2, p. 215-232
|