Knowledge Transfer Management in the Italian Agricultural Cooperatives

Due to the close, direct relation with their members, cooperatives have an advantage over other forms of organization in achieving knowledge transfer. This research aims to identify the way in which the process of transmitting information and knowledge takes place in the Italian cooperative sector. The necessary data was collected by applying a questionnaire trough a structured interview to six agricultural cooperatives from the Region of Veneto. Issues such as the communication strategy, the relations with members and third parties and the main means of communication used, were analyzed. The results prove once more, the important role of these structures in optimizing the knowledge transfer process.