Knowledge transfer through marketing textbooks: the Howard and Sheth buyer behaviour typology as a case in point
Walter van Waterschoot and Els Gilbrecht
| Year of publication: |
2003
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|---|---|
| Authors: | Van Waterschoot, Walter ; Gilbrecht, Els |
| Published in: |
The future of marketing : critical 21st century perspectives. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-333-99286-5. - 2003, p. 59-81
|
| Subject: | Wissenstransfer | Knowledge transfer | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001737366