Kommunikation II : Optimierung an einem Beispiel aus der Pharmaindustrie
Year of publication: |
2007
|
---|---|
Authors: | Agarwal, Sanjeev ; Meyer, Thomas |
Published in: |
Marketing nach Maß : von der Vielfalt profitieren. - Heidelberg : Redline Wirtschaft, ISBN 3-636-01231-2. - 2007, p. 212-220
|
Subject: | Pharmaindustrie | Pharmaceutical industry | Lieferantenmanagement | Supplier relationship management | Marketing | Ausgaben | Expenditure | Return on Investment | Return on investment |
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