Kommunikation von Innovationen - Marketing und PR als "Spielmacher"
Year of publication: |
2009
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Authors: | Zerfaß, Ansgar ; Ernst, Nadin |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 26.2009, 2, p. 36-41
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Subject: | Innovationsmanagement | Innovation management | Kommunikation | Communication |
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